Our Privacy Policy outlines how we gather, utilize, and share your personal information when you engage with Lerasw (the “Site”).


PERSONAL INFORMATION WE COLLECT

Upon your Site visit, specific device-related data, such as web browser details, IP address, time zone, and select cookies on your device, are automatically gathered. Furthermore, as you navigate our Site, we compile insights regarding the web pages or products you view, the referring websites or search terms directing you to our platform, and your interactions with the Site. This collection of data is referred to as “Device Information.”

To enhance your browsing experience, we employ various technologies to gather Device Information:

  • Cookies: These are data files placed on your device, containing an anonymous unique identifier. If you wish to learn more about cookies or how to disable them, visit http://www.allaboutcookies.org.
  • Log Files: These files track Site actions, capturing data like your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
  • Web Beacons, Tags, and Pixels: These electronic files record insights into your browsing behavior on our Site.

Moreover, when you engage in purchasing or attempt to make a purchase through our Site, we collect essential information, including your name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.”

When referring to “Personal Information” within this Privacy Policy, we encompass both Device Information and Order Information, ensuring a comprehensive understanding of the data we collect and protect.


UTILIZATION OF YOUR PERSONAL INFORMATION

At our core, we prioritize the responsible use of your information at Lerasw. The Order Information we gather is primarily utilized to fulfill your orders, encompassing the processing of payment details, coordinating shipping, and providing order confirmations and invoices. Moreover, we employ this Order Information to:

  • Engage in meaningful communication with you
  • Vigilantly screen orders for potential risks or fraudulent activities
  • Tailor information or advertisements about our products and services based on your preferences

Regarding Device Information, we leverage this data to proactively identify and mitigate potential risks and fraud, with a specific focus on scrutinizing your IP address. Additionally, it aids us in enhancing and optimizing our Site’s performance by generating insightful analytics on customer interactions. This data analysis enables us to evaluate the effectiveness of our marketing and advertising strategies, ultimately working to provide you with an improved browsing experience.


REPONSIBLE HANDLING OF YOUR INFORMATION

At Lerasw, we prioritize the secure handling of your Personal Information. We occasionally share your data with trusted third parties to optimize our services. For instance, we utilize Google Analytics to comprehend how customers navigate our Site, ensuring a better user experience. To gain deeper insight into how Google handles Personal Information, visit: https://www.google.com/intl/en/policies/privacy/. Additionally, you have the option to opt-out of Google Analytics by accessing: https://tools.google.com/dlpage/gaoptout.

Moreover, your Personal Information might be shared in adherence to applicable laws and regulations, or when responding to lawful requests such as subpoenas or search warrants. Such actions are undertaken to ensure compliance with legal obligations and to protect our rights. Rest assured, your privacy remains our utmost priority, and we handle your information responsibly and transparently.


BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:

– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.


DO NOT TRACK

It’s important to note that we maintain our Site’s data collection and utilization practices despite receiving a Do Not Track signal from your browser.


YOUR RIGHTS

For European residents, you hold certain rights concerning your personal information. You can access, rectify, update, or request deletion of your data. To exercise these rights or for inquiries, please contact us using the provided contact information.

Moreover, as a European resident, please be aware that we process your information to fulfill contractual obligations or pursue our legitimate business interests. Your data may be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION

Upon placing an order through our Site, we retain your Order Information for our records unless otherwise instructed by you to delete this data.


CHANGES

We may periodically update our privacy policy to reflect changes in practices, operational needs, or legal and regulatory requirements.


CONTACT US

For further insights into our privacy practices, queries, or complaints, don’t hesitate to reach out via email at [email protected].

Lerasw. [Re: Privacy Compliance Officer].